Press Conference with Robert Kubica

Project: Press conference with Robert Kubica.

Venue: Warsaw, Innowatorium ORLEN S.A.

Client: Reequest Events for ORLEN S.A.

My scope of responsibility: creative concept, set design and visual identity, AV production, sound, venue coordination, attendee logistics, catering, media coverage, subcontractor coordination, operational supervision.

Context and challenge

The ORLEN brand, involved in motorsport as the sponsor of ORLEN Team, commissioned us to organize an exceptional event with Robert Kubica, an icon of Polish and world motorsport. The event combined two formats with completely different dynamics: an intimate meeting with company employees and a press conference for journalists, both with the participation of ORLEN's CEO, Daniel Obajtek.

Organizing an event with a public figure of this stature and the company's top management meant zero margin for error, both in logistics and in image. Every element of the production had to work seamlessly: the presence of TV cameras, two audiences with different needs and a tight time window left no room for improvisation.

Creative concept

The central theme was championship-class motorsport. The visual identity was built on ORLEN branding woven into dynamic graphics referencing the world of F1 and Kubica's career. The space combined the professionalism of a press conference with the warm, authentic atmosphere of a company meeting.

Every brand touchpoint was planned: from the press wall, through the area for talking with the guest, to the catering served after the official part of the meeting.

Production and set design

I designed and coordinated the full production and set design infrastructure of the event. Key elements of the project:

- Press wall as the main stage backdrop for the press conference and official photos; production and installation

- Sound system for the Innowatorium hall, with 3 microphones and stands

- Reception for two groups of attendees; hostesses, cloakroom, guest verification, handing out Press Packs

- Fingerfood catering for 100 people: buffet tables, waiter service, tableware, cocktail tables

- Media coverage for ORLEN's internal needs, including photo and video, plus editing of materials for social media.

Program and media coverage

Hosting of the entire event was entrusted to Mikołaj Sokół, a host with solid experience in events featuring athletes and top-level executives. His role was key in managing the dynamics of the program, balancing the formal part of the presentation with a relaxed, engaging dialogue with Robert Kubica, who attracted employees and journalists in equal measure.

Logistics and coordination

Delivery required precise, simultaneous coordination of several subcontractors: the technical crew, the catering company, the photo and video team, hostesses, the host, the graphic designer, editors and other suppliers.

The space was set up the day before the event, on schedule and without any disruption to the client's headquarters. Having two types of attendees, ORLEN employees and journalists, called for a different approach to entry, seating in the hall and service. Managing access and capacity was a priority from the planning stage: each group had a consistent experience, yet neither got in the other's way.