Meeting with Daniel Ricciardo

Project: Daniel Ricciardo's visit to the ORLEN headquarters, plus the setup and management of a film set.

Location: Warsaw, three locations.

Client: Reequest Events for ORLEN S.A.

My scope of responsibility: space design, VIP logistics, film set coordination, the employee meeting at the ORLEN headquarters, branding materials, catering, subcontractor coordination.

Context and challenge

ORLEN, as the title sponsor of ORLEN Team in Formula 1, creates experiences that engage employees and the sports community, not just a logo on a car. Visits by F1 drivers to Poland are rare, so the appearance of Daniel Ricciardo, a driver for Visa CashApp RB F1 Team, was a unique event.

The challenge was to deliver two completely different formats in one day and across three locations at once: a warm meeting between the driver and ORLEN employees, and a closed film set at a working petrol station and a karting track. Each location required its own logistics, a different operating regime and precise schedule management with no margin for delays.

Production and logistics

We designed and coordinated the full infrastructure of all three locations, adapting every element to the specifics of each venue. Key elements of the project:

- Complete arrangement of the ORLEN headquarters space for the VIP meeting with employees; catering

- Hiring and coordinating the host: Maciej Jermakow, a sports journalist

- Branded prints

- Exclusive rental of the A1 Karting track in Annopol; coordination of the film crew and the ORLEN Team athletes

- Setting up a working ORLEN station at ul. Solidarności 100 for filming; separating the film set zone, controlling access, coordinating with venue staff

- Finding and renting two vintage Ford Mustangs, including transport and handling.

Program and coordination

The meeting at the ORLEN headquarters was hosted by Maciej Jermakow, who kept the dialogue between Ricciardo and the employees dynamic and held the room's attention throughout the program. The culmination was a live Q&A, a rare chance to talk with an F1 driver in an intimate setting.

Delivering the film set at the track and the station involved coordinating a crew of a dozen or so people, several subcontractors and Ricciardo's schedule of moving between locations. Everything fit within the 8:00 to 16:00 window, exactly as planned: three locations, one day, zero disruptions.